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ELARA is hubergroup Chemicals’ new brand for high-performance additives for coatings, printing inks, and more.
February 18, 2026
By: David Savastano
Editor
hubergroup Chemicals is expanding its portfolio with a new brand of high-performance additives: ELARA. The launch marks a significant step in the company’s evolution from a supplier of printing ink raw materials to a comprehensive partner for the coatings, inks, and adhesives industries. ELARA will make its official debut at PAINT INDIA 2026 in Mumbai, as a clearly structured additive portfolio supporting formulators in facing today’s complex technical and regulatory challenges. As markets...
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